Loupe is an interactive exhibit featuring the photography of Dylan Vitone. His work focuses on taking vast panoramic photos of working class communities like Pittsburg and South Boston. In this images a viewer can see time unfold as Vitone pans his camera to capture the whole scene. I decided to highlight the scale and movement of these images in the branding of this exhibit. We designed this exhibit to increase the immersion that of these images that highlight many moments in one.

Brainstorm

Before I started designing I started brainstorming with Personas and Keywords

Mind Map

Happy Path

Persona

Touch Points

  1. Augmented Reality

  2. Wayfinding

  3. Social Media

  4. Desktop Website

Augmented Reality

This is the exhibit to showcase the photography using a large scale projection. The goal is to immerse the viewer in the small detail of each of these vast images

Wayfinding

This is the train advert that will play in the stations near the exhibit. The goal is to give the viewer directions, but also bring them into the world of Dylan Vitone

Social Media

Social Media is a great opportunity to introduce the loupe branding system to a more general audience. We created this loupe advertisement to show how the exhibit feels in person

Desktop

Finally I created a desktop site that allows users to deeply explore each image. The viewer is able to scroll through the site and hover over sections to discover more information

Dylan Vitone’s work captures the spirit of South Boston in the late 1990’s. Our goal with this exhibit was to show the minute details of the grand things that happen in this large moments